National Cultural Data Observatory

Terms and Conditions

Summary

By using this National Cultural Data Observatory (NCDO) website and any related services, including the Bradford Demonstrator, you agree to these Terms and Conditions. The website has been developed and is operated by The Audience Agency on behalf of the NCDO partnership. The site is provided for information, collaboration and demonstration purposes only. Data shown in the demonstrator is illustrative and should not be relied upon for commercial, financial or legal decision-making.

 

1. Administration

This website is administered by:
The Audience Agency
The Whitehouse, Wilderspool Business Park, Greenall Avenue, Stockton Heath, Warrington, WA4 6HL.

Company Registered in England and Wales No. 8117915
Registered Charity No. 1149979
VAT Registration No. GB 1785 56166

The Audience Agency has developed and operates this microsite on behalf of the NCDO partnership, which includes the University of Leeds (Centre for Cultural Value), MyCake, University of Sheffield, De Montfort University, and Culture Commons.

 

2. Acceptance of Terms

  • Access to and use of this site and its associated demonstrator is subject to these Terms and Conditions.
  • Use of the site constitutes your acceptance of these terms, which take effect on the date of first use.

 

3. Purpose and Scope

  • The NCDO website provides background information about the ESRC-funded blueprint project, its findings, and its ambitions for the next phase of development.
  • The Bradford Demonstrator is an experimental, non-commercial prototype that tests how national, regional and local datasets can be connected in a local data portal.
  • Information and data presented are for illustration, research and engagement purposes only.

 

4. Intellectual Property

  • All content, publications, datasets, images and graphics on this website are protected by copyright.
  • Ownership rests with The Audience Agency, MyCake, its licensors, or the NCDO project partners.
  • You may view and print pages for personal, non-commercial use only.
  • Any other reproduction, distribution or modification requires prior written consent from The Audience Agency or the relevant rights holder.

 

5. Lawful Use

  • You agree to use this site for lawful purposes only, and in a way that does not infringe the rights of others or restrict their use and enjoyment of the site.
  • You must not attempt to misuse, hack, or disrupt the operation of the site or demonstrator.

 

6. Accuracy and Liability

  • The information provided is believed to be accurate at the time of publication, but The Audience Agency and the NCDO partners give no warranty as to accuracy, completeness or fitness for purpose.
  • Neither The Audience Agency nor any NCDO website will be liable for any loss or damage, whether direct or consequential, arising from your use of or reliance on the site or demonstrator.

 

7. Demonstrator Data

  • Data visualised within the Bradford Demonstrator is used for testing, learning and research.
  • It may include open data, anonymised or aggregated data from third-party sources.
  • The demonstrator should be treated as a prototype and not as an operational service.
  • Users must not attempt to identify individuals or organisations from aggregated or anonymised data.

 

8. External Links

  • This website may include links to external sites for additional information or collaboration opportunities.
  • The Audience Agency and NCDO partners are not responsible for the content, reliability or availability of these external sites, and inclusion of a link does not imply endorsement.

 

9. Data Protection and Privacy

  • Personal data collected through newsletter sign-ups, event registrations or contact forms is processed by The Audience Agency in accordance with UK GDPR and the Data Protection Act 2018.
  • Details are set out in the Privacy Policy. 

 

10. Virus Protection

  • While all reasonable precautions are taken to keep the site free from viruses or malicious code, The Audience Agency cannot accept responsibility for any loss, disruption or damage to your data or computer system while using this site.
  • Users are advised to ensure their devices have up-to-date virus protection software installed.

11. Changes and Availability

  • The Audience Agency reserves the right to update or change these Terms and Conditions, or to withdraw or modify the microsite and demonstrator, at any time without notice.
  • Continued use of the site constitutes acceptance of any updated terms.

 

12. Governing Law

  • These Terms and Conditions shall be governed by and interpreted in accordance with English law.
  • Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
  • This site is intended for use by UK users; international users access the site at their own risk and must comply with local laws.

13. Contact

For enquiries about the NCDO or these Terms and Conditions, please contact:

Last updated: November 2025


© 2025 The Audience Agency on behalf of the National Cultural Data Observatory Partnership. All rights reserved.